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The Effect of Marketing Messages, Liquidity Constraints, and Household Bargaining on Willingness to Pay for a Nontraditional Cookstove

Author: 

Beltramo, Theresa

Levine, David I

Blalock, Garrick

Publication: 

The Center for Effective Global Action-Working Papers

Date Published: 
Monday, February 24, 2022

This paper is a result of a project partially funded by TRAction project in partnership with Impact Carbon and University of California Berkeley Haas School of Business.  The focus of this paper is strategies to increase consumers willingness to pay for an improved cookstove.

 

 

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